ForHearts Worldwide is a non-profit organization dedicated to supporting individuals with pacemakers through its online community, the Pacemaker Club. They have successfully created an engaging platform that provides valuable resources and a sense of community to its members. However, the organization faces a significant challenge: transforming the platform into a financially sustainable model. Despite the investment in building and relaunching the platform, it currently lacks a structured business model to support its long-term viability.

This challenge impacts the organization’s ability to continue providing high-quality support and education to its members without external funding or financial strain. By not having a revenue-generating model, the platform risks stagnation and potential reduction in services, impacting its core mission and member satisfaction. The project offers a unique opportunity for students to address this gap by developing a strategic plan that ensures both mission fulfillment and financial sustainability.

Students will engage in several phases throughout the project, including evaluating the platform’s current usage and value proposition, analyzing user behavior and retention dynamics, and exploring potential service offerings. They will also investigate various revenue models in line with the organization’s mission. This project is ideal for students as it provides a real-world challenge that requires the application of skills in research, analysis, strategic planning, and growth strategy. Students will gain valuable experience working with a non-profit, enhancing their understanding of sustainable health systems and digital ecosystems.